June 2024

Thank you very much for your continued support of Nippon Television Holdings, Inc.
Nippon Television Network Corporation (Nippon TV), the core company of our group, commemorated the 70th anniversary of its start of broadcast by announcing a new corporate message, Meaningful and Lasting Endeavors, in January 2024. Fiscal year 2023 marked 12 consecutive years of Nippon TV capturing the Triple Crown title for the viewer ratings of its core target (aged 13 to 49)—the most important demographic for sponsors. As a result, it gained an overwhelming share of over 30% of the spot ad market for the Kanto region. The recovery of advertising revenues for linear television faces challenges, but we are implementing drastic programming improvements under our new fiscal year 2024 strategy of aiming to secure the immense support of our core target. In addition, we are bolstering our efforts on television commercial sales strategies that maximize advertising value through digital technology, as well as strategies crafted by our Ad Optimization Department.
Businesses such as digital ads mainly from TVer, anime, intellectual property, films, and events continue to perform favorably. Anime in particular continues to be robust, with “Frieren: Beyond Journey’s End” becoming a massive sensation with its Friday evening nationwide broadcasts.
In 2023, Nippon TV Group welcomed Studio Ghibli, known for spawning many much-loved works, into the consortium. Director Hayao Miyazaki’s film “The Boy and the Heron” won an Academy Award, among many other accolades, continuing a string of wonderful news.
Group companies Murayama, designer of exhibitions, and TIPNESS, operator of fitness gyms, turned profitable. ACM, operator of Anpanman Children’s Museum, and Nippon Television Music Corporation remain solid. Hulu in Japan enjoyed an increase in revenue as original content contributed significantly to gaining new subscribers.
Nippon TV implemented a new human resources labor system in June 2024 to accelerate internal reforms that address the drastic changes in the television industry environment. A Global Strategy Headquarters was newly established as part of the June 2024 organizational restructuring to advance the rollout of overseas businesses proactively and boldly.
In the Medium-Term Management Plan 2022-2024, we presented our slogan More than just TV: Moving beyond borders as we strive to be at the forefront of inspiration and reliability.

We are grateful for your continued guidance and encouragement.